This study aims to analyze the relation between the attraction of school sport venues and facilities and users' satisfaction in junior high schools and explore the role of the attraction and satisfaction in predicting junior high school students' participation in sports. In the process, 530 questionnaire copies were distributed among the students of 18 classes in 6 junior high schools in Chiayi County, and 452 of them were retrieved, with a retrieval rate of 85.28%. According to the statistical analysis of the results, 1) the IPA strategic analysis showed that the 20 items about the attraction of school sport venues and facilities were distributed in the four quadrants, and strategic meaning was proposed according to the four quadrants; 2) stronger attraction of the kinesiology of sport venues and facilities would lead to more sport participation; 3) stronger satisfaction with the kinesiology of sport venues and facilities would lead to more sport participation.