亞洲地區職業籃球運動發展現況與臺灣職業籃球未來之探討

An investigation on the current situation of professional basketball development in Asia and the future of Taiwan's professional basketball

蔡孟峻(Meng-Jun Tsai) ； 倪瑛蓮(Ying-Lien Ni)

《嘉大體育健康休閒期刊》 18卷2期 (2019/12) Pp. 70-80

https://doi.org/10.6169/NCYUJPEHR.201912_18(2).07

摘要

近年亞洲各國職業籃球在媒體的曝光量增加，亦增加了話題性。籃球在亞洲的發展越發蓬勃，不論商業化程度或是籃球參與者的增加皆然。因此，本文旨在探討亞洲的職業籃球發展現況，透過蒐集亞洲與臺灣等地職業籃球發展的相關資料，利用文獻分析的方式，分析亞洲國家職業籃球發展現況，進而檢視臺灣職業籃球發展的不足之處，以提供臺灣職業籃球未來發展建議。研究結果發現，臺灣職籃SBL超級籃球聯賽發展至今，為了走向職業化面臨許多問題：（一）制度、（二）場館、（三）媒體、（四）行銷與贊助、（五）觀眾與球迷。未來臺灣不論是籃協或是成立專職的職籃公司進行職籃的經營，皆應重視當前發展困境，學習亞洲各國籃球聯賽制度與成功經驗，規劃具臺灣特色的職業籃球運動，共同為臺灣籃球運動邁向完全職業化努力。

關鍵字

籃球職業運動 ； 球迷 ； SBL

並列摘要

In recent years, the exposure of professional basketball has increased in Asian countries, which also became popular topics. The development of basketball in Asia is growing, regardless of the degree of commercialization or the increase in basketball players. Accordingly, the purpose of this study was to explore the development of professional basketball in Asia, examine the weakness in professional basketball in Taiwan, and provide suggestions for the future development of Taiwan's professional basketball. Results indicated that Super Basketball League in Taiwan has faced many obstacles to become a professional basketball, such as competition league system, competition venues, media, marketing and sponsor, and spectator and fans. In the future, whether it is the Basketball Association or the establishment of a professional basketball company to carry out the business of the basketball team, we should pay attention to the current development dilemma, learn the basketball league system and successful experience of Asian countries. Moreover, planning the professional basketball game with Taiwan characteristics to move towards full professionalism.

並列關鍵字

professional basketball ； fans ； SBL

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