我國博碩士論文在行動商務上之研究現況與發展趨勢

Mobile Commerce Research Status and Trends of Doctoral Dissertations and Master Theses in Taiwan

郭英峰(Ying-Feng Kuo) ； 游景文(Ching-Wen Yu)

《電子商務學報》 10卷3期 (2008/09) Pp. 573-593

https://doi.org/10.6188/JEB.2008.10(3).03

摘要

隨著行動商務之發展，在研究議題日益廣泛下，選擇適當研究議題之難度亦相對增加，故對研究者而言，瞭解研究現況與發展趨勢實屬當務之急。然我國目前尚無針對國內行動商務之研究現況與發展趨勢進行分析。另外，博碩士論文深受指導教授之影響，故可藉以了解國內學者之研究取向。因此，本研究參考相關文獻，建立研究主題與研究方法之分類架構，並以此架構為基礎，採用內容分析法探討2000-2006年間，國內博碩士論文在行動商務上之研究現況與發展趨勢。研究結果顯示，在研究數量方面，有逐年成長之趨勢，但2005年開始微幅下滑。在研究主題方面，以管理議題比例最高。在研究方法方面，採用最多之方法為調查研究，運用最少之方法為次級資料分析法。藉由本研究將有助於了解國內行動商務之研究現況與發展趨勢。

關鍵字

行動商務 ； 研究議題 ； 研究方法 ； 內容分析法

並列摘要

Under the rapid development of mobile commerce, related research issues have become much broader, making it hard to select a proper research issue. For researchers, understanding the current research situations and trends of development is really an imperative task. However, so far, there is still no research focusing on the current situations and trends of development of mobile commerce. As master theses and PhD dissertations are profoundly influenced by advisors, they can be used to understand the research orientation of domestic scholars in the area of mobile commerce. Thus, based on related literatures, this study developed a taxonomic framework for mobile commerce research issues and methods and used it to investigate the current situations and trends of development of mobile commerce research using a total of 368 theses and dissertations published during 2000-2006 as research samples. The research results revealed a gradual growth in quantity, but a slight decline was also observed from 2005. In the aspect of research issues, managerial issues accounted for the largest proportion, followed by technical ones. In terms of research methods, survey research was most frequently used, followed by system development. The least applied method was secondary data analysis. The results of this study would be beneficial to the understanding of the domestic development in the research on mobile commerce in recent years and the selection of research issues for follow-up studies.

並列關鍵字

Mobile Commerce ； Research Issue ； Research Methodology ； Content Analysis

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