DOI
stands for Digital Object Identifier
(
D
igital
O
bject
I
dentifier
)
,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.
Using DOI as a persistent link
To create a persistent link, add「http://dx.doi.org/」
「
http://dx.doi.org/
」
before a DOI.
For instance, if the DOI of an article is
10.5297/ser.1201.002
, you can link persistently to the article by entering the following link in your browser:
http://dx.doi.org/
10.5297/ser.1201.002
。
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.
Cite a document with DOI
When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.
DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registration ( doi.airiti.com ) 。
ACI:
Data Source: Academic Citation Index (ACI)
As Taiwan's largest Citation Index, we currently have on record all Humanities, and Sociology journals that were published in Taiwan. The number of periodicals that are published on a regular basis total around 400 different types. If periodicals that were added to the collection but then halted are counted as well, the number of periodicals total over 500 types. Every year we announce the recorded periodicals' impact factor, etc. to the public, and allow scholars utilize our materials to carry out academic research for free.
Impact Factor: The statistic indicating the average number of times a journal's articles published in the past two years have been cited in the counting year.
Formula: (Number of cites in counting year to articles published in the span of two years ) ÷ (Number of articles published in the span of two years)
Example: The impact factor in 2010 (determined in 2011)
In 2009, Journal A published 15 articles, and these 15 articles were cited 20 times in 2010.
In 2008, Journal A published 16 articles, and these 16 articles were cited 30 times in 2010.
→
→2010's Impact Factor = (20+30) ÷ (15+16) = 1.61
=(20+30)÷(15+16)≒1.61
What is "Preprint"?
In order to provide readers the forefront academic information, after articles are accepted to publish in the journal, we publish them in network before they're printed. Those "on-line first articles" are called the "preprint articles". The preprint articles do not have volume No., page No., publication date, but can be identified by the DOI number. 「 http://dx.doi.org/ 」 Link to the latest version of the article.
How to cite Preprint Articles?
Please use the online publication date and the DOI number of the preprint article to cite the literature.
Cited example (may vary with different formats you cited):
Author name. Article name. Journal name. YYYY/MM/DD online publish in advance.
doi:DOI Number
The Influence of Advertising upon Purchasing Intention-TV Commercials for the Fast Food Industry
洪麗珠(Li-Chu Hung) ; 陳月如(Yue-Ru Chen) ; 吳念潔(Nien-Chieh Wu) ; 陳玫婷(Mei-Ting Chen) ; 尤珮文(Pei-Wen Yu) ; 張乃文(Nai-Wen Chang) ; 鍾雅婷(Ya-Ting Chung)
商業現代化學刊 ; 4卷3期 (2008 / 03 / 01) , P187 - 195
繁體中文
DOI:
10.6132/JCM.2008.4.3.14
廣告效果 ; 購買意願 ; 廣告訴求 ; 速食業 ; Advertising effect ; Purchasing intention ; Advertising appeal ; Fast food industry


- 陳立端(2015)。以縱橫資料模型分析台灣產業之廣告銷售彈性。淡江大學經濟學系碩士班學位論文。2015。1-80。
- 鄭羽筑(2014)。廣告訴求與自有品牌態度對消費者購買意願之影響。長榮大學國際企業學系(所)學位論文。2014。1-73。
- 李佩倢(2016)。台灣六都消費者對營養補充劑飲品的消費行為與願付價格之研究。臺灣大學農業經濟學研究所學位論文。2016。1-118。
- 李錦玫(2011)。網路商店促銷廣告對消費者購買意願影響之研究─以嬰童用品為例。臺灣師範大學圖文傳播學系在職進修碩士班學位論文。2011。1-156。
- 張守謙(2016)。休閒農場品牌形象、網路社群經營、行動行銷與顧客忠誠度之研究。屏東科技大學農企業管理系所學位論文。2016。1-145。