The purpose of this research is to analyze the effect of leisure experience and perceived value upon purchase intention for Dream Mall’s visitors. 816 retrievd samples of valid questionnaires found that different demographic variables and leisure behaviors of Dream Mall's visitors were partly related to leisure experience, perceived value, and purchase intention. In addition, both leisure experience and perceived value were shown to have positive influence upon purchase intention. We also found that perceived value had intermediate effect upon the leisure experience and the purchase intention. Finally, the exploratory findings, and suggestions for Dream Mall, are also discussed.