水里玩水嘉年華運動觀光參與動機、吸引力與滿意度之研究

The Study of Participation Motivation, Attractive, and Satisfactory of Sport Tourists on the Shu-Li Water Activity

黃惠芝(Hui-Tzu Huang) ； 林仁彬(Zen-Pin Lin) ； 張家銘(Chia-Ming Chang)

《運動與遊憩研究》 2卷4期 (2008/06) Pp. 1-13

https://doi.org/10.29423/JSRR.200806_2(4).0001

摘要

This study was investigated the participation behavior model of sport tourists on the Shu-Li Lake Activity. 356 subjects were invited to fill out the questionnaires for testing the structural relationships among variables of the participants' exercise experience, watching sports programs experience, the attractive of sport tourism, participation motivation, satisfaction, and participation loyalty. The results were showed: 1.Male's sport tourist satisfaction, loyalty, appeal significantly higher than female. The participation motive and satisfaction of the tourist of northern territory are higher than the tourist in the middle part apparently. 2. The movement tour loyalty in the southern areas is higher than the middle part apparently. Participation motive, satisfaction of participating in the travel group higher than no participating in the travel group. 3. sport of participate motivation, loyalty, satisfaction analyze to sport prediction strength, F value was 129.9 (p＜ 05) and R2 was 52.3%, and it showed this equation preface can explain participation explanation of motive of participant make a variation quantity 52.3% effectively. Among it is the highest with the explanation strength of the loyalty, there is 51.2% making a variation amount of explanation. 3. There was a significant with sport tourist participant, 28.6% of all reported most important, but 7.02% displayed didn't. This result can provide some reference to improve sponsor in the future.

關鍵字

運動觀光客 ； 水上活動

並列摘要

This study was investigated the participation behavior model of sport tourists on the Shu-Li Lake Activity. 356 subjects were invited to fill out the questionnaires for testing the structural relationships among variables of the participants' exercise experience, watching sports programs experience, the attractive of sport tourism, participation motivation, satisfaction, and participation loyalty. The results were showed: 1.Male's sport tourist satisfaction, loyalty, appeal significantly higher than female. The participation motive and satisfaction of the tourist of northern territory are higher than the tourist in the middle part apparently. 2. The movement tour loyalty in the southern areas is higher than the middle part apparently. Participation motive, satisfaction of participating in the travel group higher than no participating in the travel group. 3. sport of participate motivation, loyalty, satisfaction analyze to sport prediction strength, F value was 129.9 (p＜ 05) and R2 was 52.3%, and it showed this equation preface can explain participation explanation of motive of participant make a variation quantity 52.3% effectively. Among it is the highest with the explanation strength of the loyalty, there is 51.2% making a variation amount of explanation. 3. There was a significant with sport tourist participant, 28.6% of all reported most important, but 7.02% displayed didn't. This result can provide some reference to improve sponsor in the future.

並列關鍵字

sport tourist and water activity

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