以無線網路及個人數位導覽系統促進博物館做爲文化觀光景點之關鍵成功因素

蒯光武; 練惠琪

doi:10.29423/JSRR.201006_4(4).0003

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P37 - 62

Health & Medical Care > Health Promotion & Hygiene
Social Sciences > Physical Education

DOI： 10.29423/JSRR

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以無線網路及個人數位導覽系統促進博物館做爲文化觀光景點之關鍵成功因素

Key Success Factors for Visitors' Use of Wireless Local Area Network and Personal Digital Assistant in Promoting Museums as Sites of Cultural Tourism

蒯光武(Kuang-Wu Koai) ；練惠琪(Hui-Chi Lien)

運動與遊憩研究； 4卷4期 (2010 / 06 / 01) ， P37 - 62

繁體中文 DOI： 10.29423/JSRR.201006_4(4).0003

博物館；個人數位導覽系統；體驗行銷；關鍵成功因素；模糊分析層級法； museums ； personal digital assistant PDA ； experiential marketing ； key success factor ； fuzzy analytic hierarchy process FAHP

Abstract │ Reference (39) │ Times Cited (2)

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

This study surveyed five major national museums in Taiwan to explore visitors' use of wireless local area network (WLAN) and personal digital assistant (PDA) in museums, in order to find out key success factors in promoting the use of WLAN and PDA in museums. Methodologies include statistic tools and fuzzy analytic hierarchy process (FAHP). This study achieved two major findings as follows: (1) According to the statistic results of questionnaires, a majority of interviewees are more than willing to use internet service and PDA system provided by museums. Visitors' willingness is influenced by their education levels, types of exhibitions they are interested, frequencies of their museum visit and computer use. (2) According to expert interview results calculated through FAHP, content design, connectivity, and information guidance are identified as the three key success factors, in order of importance, for promoting the use of WLAN and PDA in museums. The conclusion of this study points out: marketing strategies of museums should be expanded to be experiential marketing of cultural industry. Museum exhibition in this internet age should provide innovative audio-visual presentations and leisure, entertainment functions to attract attention and promote local cultural features. Application and planning of wireless internet system should encourage visitors to take initiative in experiencing and learning. Providing dual purposes of learning and cultural tourism, museums not only will attract visitors to call again, but will also advance their status as local attraction.

Reference ( 39 ) 〈TOP〉

王啓祥(2008)。博物館觀眾學習成果與影響研究的發展與啓示。博物館學季刊，22(4)，91-107。
連結：
王啓祥、于端珍(2007)。運用RFD系統探討博物館觀眾參觀行為影響因素之研究。科技博物，11(4)，19-40。
連結：
李正慧、梁家祜、陳沛悌、吳佩錦(2008)。博物館服務品質、滿意度及遊客行爲意向之研究：以屏東國立海洋生物博物館爲例。管理實務與理論研究，2(3)，15-36。
連結：
徐典裕(2009)。應用於參觀前中後之個人化行動學習服務模式。博物館學季刊，23(1)，97-111。
連結：
耿鳳英(2006)。虛與實：新世紀的博物館展示趨勢。博物館學季刊，20(1)，81-96。
連結：

Times Cited ( 2 ) 〈TOP〉

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