臺灣商圈經營關鍵成功要素分析研究

A Study on the Key Success Factors of the Business Districts in Taiwan

李青松(Ching-Sung Lee) ； 黃智彥(Chih-Yen Huang) ； 游春福(Chun-Fu Yu)

《管理實務與理論研究》 4卷4期 (2010/12) Pp. 65-81

https://doi.org/10.29916/JMPP.201012.0005

摘要

隨著社會不斷進步，經濟部商業司爲了因應大環境之轉變並協助提升國內中小型商店零售業營運及競爭能力，於1995年開始進行一連串之國內商圈經營環境及政策上的改善計畫，在商圈發展的過程中，可以發現影響商圈發展及經營的關鍵成功因素，使商圈在未來足以蓬勃成功，此是非常值得探討的議題。本研究主要是以過往研究及專家意見爲基礎以建構商圈的關鍵成功要素，並運用模糊德菲法與層級分析法整合國內各界專家之意見，專家來源包含產、官、學界以及商圈輔導團隊，分析結果發現以商圈的服務品質最爲重要，其次依序爲商圈組織運作、商店經營管理、商圈行銷推廣、商圈專案輔導以及商圈空間營造。本研究並運用分析出的關鍵權重進行驗證，結果證實本研究的關鍵成功要素確實可作爲相關單位在未來進行計畫時的參考。

關鍵字

商圈 ； 關鍵成功因素 ； 模糊德菲法 ； 層級分析法

並列摘要

As the society in Taiwan is continuously developing, the Ministry Economics Department of Commerce has executed a series of plans to improve the operational environment of domestic small business districts since 1995. These plans were set to assist domestic small business for adapting the macroeconomic change and for improving the operational and competitive capacities. Throughout the process of the development of business district, some key success factors were found for in-depth discussion. Thus, this study was founded on the past research and experts' opinions to construct the key success factors of small business districts. Further, this study employed the Fuzzy Delphi method and Analytic Hierarchy Process to integrate the experts' opinions from different fields. The results revealed that the quality of service is the most important success factor for business district, followed by the organizational operation of business districts, store operational management, marketing promotion, project guidance, and space construction in business district. The results of this study also confirm that the key success factors employed in this study can be a reference for further governmental programs.

並列關鍵字

Business District ； Key Success Factors ； Fuzzy Delphi method ； Analytic Hierarchy Process

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