國內自行車道運動觀光吸引力量表編製之研究

本研究主要是透過一系列嚴謹的分析程序來建立一份具有信效度的「國內自行車道運動觀光吸引力」量表。首先，選取全國北中南東部，六條自行車道之運動觀光遊客進行施測，共得466份有效問卷，並隨機抽取200份及266份問卷，分別以探索式因素分析及驗證式因素分析來探索及驗證因素的結構。接著，再以複核效化來評鑑模式的穩定性和預測力（樣本爲嘉義縣朴子溪自行車道之運動觀光遊客，共403份有效問卷）。分析結果顯示，整體模式包括：「運動」、「空間」與「時間」三構面，且具有良好的適配性。本研究所發展的國內自行車道運動觀光吸引力量表具有良好的信效度，可供後續相關研究使用。

關鍵字

自行車道；運動觀光吸引力；驗證式因素分析

並列摘要

The purpose of this study was to develop, using a series of analysis procedures, a reliable and valid scale for measuring the Taiwan Bikeway Sport Tourism Attraction. A total of 466 questionnaires were distributed to riders in six different bikeways, located at the west, east, northern and southern part of Taiwan, respectively. 466 questionnaires were randomly assigned to two separate samples for Exploratory Factor Analysis (200) and Confirmatory Factor Analysis (266). The Cross-Validation was tested by another sample (403) to evaluate the stability and predictive power of the model. The results indicated that the model included three factors (sport, space, and time), and the fitness of the model was appropriate. In conclusion, the Taiwan Bikeway Sport Tourism Attraction Scale developed in this study was with good reliability and validity and could be used in related researches by further researchers.

並列關鍵字

Bikeway ； Sport Tourism Attraction ； Confirmatory Factor Analysis

參考文獻

黃芳銘、楊金寶、許福生(2005)。在學青少年生活痛苦指標發展之研究。師大學報。50(2)，97-119。

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