2009年高雄世界運動會志工參與動機、工作滿足、知覺價值與再參與意願之相關研究

Relationships between the Volunteers' Participation Motivation, Work satisfaction, Perceived Value and Re-participation Willingness in the 2009 World Games

張廖麗珠(Li-Chu Changliao)

《休閒產業管理學刊》 4卷3期 (2011/12) Pp. 64-81

https://doi.org/10.6213/JLRIM.2011.4(3)4

摘要

本研究之目的主要在於分析民眾參與大型運動賽會志工之行為，並根據相關研究與理論基礎建構研究變項，包括參與動機、工作滿足、知覺價值以及再參與意願等之變項，來驗證志工參與行為模式。調查係以志願參與2009年高雄市世界運動會志工為對象，於各比賽現場採非隨機取樣的方式進行調查，共獲有效問卷640份。所得資料經統計分析後，本研究有以下發現：1.志工參與運動賽會志願服務最主要的動機為：「不想錯過台灣首次辦理國際大型賽會之歷史」。2.在工作滿足方面，以「與志工伙伴相處融洽」為最高。3.志工「參與動機」對「工作滿足」有正向的影響存在。4.志工「工作滿足」對「知覺價值」與「再參與意願」都有正向的影響存在。5.志工「知覺價值」對「再參與意願」有正向的影響存在。最後依據研究結果提出未來研究及賽會規劃之建議。

關鍵字

運動賽會 ； 動機 ； 工作滿足 ； 知覺價值 ； 志工

並列摘要

This research analyzes volunteers' participation motivation, work satisfaction, and perceived value in a mega-sports event. Empirical subjects were selected in the World Games 2009 at Kaohsiung, who served as volunteers at the site. Non-random sampling was employed to collect data, with 640 valid questionnaires obtained. Statistical analysis led us to conclude: 1.Volunteers were chiefly motivated by ”willingness to involve in the historical first international games held in Taiwan, expanding personal international visions, and being proud of membership in the World Games;” 2. In work satisfaction, volunteers saw participation in the tournament as a most satisfying volunteer service: ”ability to get along well with partners, mutual support with volunteer partners, and feeling joy from helping others;” 3. Volunteers' participation motivation positively influenced their work satisfaction 4. Volunteers' work satisfaction positively influenced their perceived value and re-participation willingness. 5. Volunteers' perceived value positively influenced their re-participation willingness. Finally, suggestions for future studies and event planner are provided based on the results of this study.

並列關鍵字

Sport game ； motivation ； work satisfaction ； perceived value ； Volunteers'

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