- 期刊
- OpenAccess
Sport Mass Media Influence on Promoting Sports in Order to Improve Public Health
並列摘要
Mass media could be one of the tools used to promote a physically active lifestyle. It is a direct and potentially effective tool for reaching public with means, knowledge and information and helping them to understand the importance of a physically active lifestyle. The main purpose of the study was to discover the influence of mass media in promoting sports activities in order to improve health in Sultanate of Oman, and attempt to determine the effect of the mass media in promoting sports activities to improve health. The study sample consisted of 470 participants divide to five age groups (15-20, 21-25, 26-30, 31-35, 36-40, and over 40 years, respectively). The study used a mass media survey to answer the main questions of the study. The results showed a weakness of mass media to encourage sports culture and exercise within different segments of society in order to improve health. Furthermore, it was a good signal that highlights the importance of mass media in promoting exercise in sport in order to improve health. In addition, the results of the study provide professionals in sports an adequate information to what mass media should be done to promote sports in order to improve health of the people of Oman. It recommend that mass media should embrace national projects to promote and encourage sport for health.