台灣數位動漫產業結構初探

The Preliminary Study of Digital Animation Industry in Taiwan

呂煒琳(Wei-Lin Lu) ； 汪芷榆(Chin-Yu Wang) ； 王奕然(Yi-jan Wang) ； 謝家豪(Chua-Hao Hsieh)

《台北海洋技術學院學報》 8卷2期 (2017/06) Pp. 17-33

摘要

科技日新月異，休閒活動也多樣化，電子媒體因數位發展而更精進。隨著自由創作的興起，以及資訊科技的進步，在人類衣食無憂以後，人類對於娛樂方面的創造也是各式各樣，從古代的說書人、音樂戲曲、詩文書畫、賞花觀景、各項運動甚至博弈事業，到現在從收音機、電視、網路以及各種體育運動，從需要固定時間或地點到現在隨時都能找到自己喜歡的娛樂方式。動漫產業近幾年開始興起，而亞洲各國也開始逐步跟上，而參與的人越來越多，相對的，動漫也越來越多人知道，而所涵蓋的範圍不在只是僅限於亞洲地區，這項產業所帶來的影響頗巨，帶來許多商機，台灣地區也是興盛中的國家之一。動漫產業經過近百年的發展，已形成特有的產業鏈，有些創作還帶給了別人靈感，以此為基礎進行設定、創作成同人小說或漫畫動畫，成為動漫產業永續經營的基礎，動漫產業已發展成龐大的商機。本研究的主旨在探討台灣動漫產業發展現況，以台灣地區的動漫產業為研究對象，且進行訪談法探討台灣動漫產業現況，訪談結果經分析後進行五力分析，找出台灣動漫產業的優點與劣勢。

關鍵字

動漫產業、五力分析

並列摘要

As the technology improves every day, leisure activities are also diversified. Because of the digital development, electronic media is more sophisticated. With the rise of free creation and the progress of information technology, human beings for the creation of entertainment is also a wide range. From the ancient storytellers, music opera, poetry and calligraphy and painting, and even the game business to radio, television, internet and various sports, people find their favorite way of entertainment anytime. Animation industry began to rise in recent years, and Asian countries have begun to keep up with. Also, more and more people involve in this industry. The coverage of animation industry is not only limited to the Asian region. The impact of this industry is huge and it brings about many commercial possibility, Taiwan region is also one of the countries in prosperity. After nearly a hundred years of development, animation industry has formed a unique industrial chain. Some creative from animation also bring other creators inspiration. As the basis for character setting, creators make a comic novel or comic animation, With the works, animation industry made those as a basis for sustainable development. Animation industry has developed into a huge business opportunities. The main purpose of this study is to explore the development of Taiwan's animation industry. As the object of study from Taiwan's animation industry, the present study is using in-depth analysis to analyze and to explore the status of Taiwan's animation industry. After the analyzing of interviews, we made the analysis of five forces to find out the advantages of Taiwan's animation industry Disadvantage.

並列關鍵字

Animation Industry ； Analysis of Five Forces

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