遊客對國家公園之地方依附、政策傾向與環境認知

本研究以重遊之大眾旅遊客群為對象，研究社會大眾對國家自然公園的基本認知與依附特性，以供為國家自然公園管理部門對自然資源經營管理之參考。抽樣方式以隨機與立意抽樣進行受測者篩選，獲取有效樣本352份。透過類神經網路進行分析，檢測地方依附與環境認知之關聯，推估遊客對政策發展的傾向。結果顯示，遊客若較重視遊憩娛樂者，其對環境生態保育（-.259）及鄉土民情（-.116）呈現負顯著關係，亦即遊客目前對此仍屬忽視之狀態；而生態保育（0.083）與鄉土民情（0.091）呈現無顯著關係，代表現階段知識學習還未能達到普及化。對此，國家公園管理單位應加強自身對環境保護的定位，導正當前遊客偏重遊憩功能的認知。

關鍵字

地方依附；政策傾向；環境認知

並列摘要

By investigating the public's cognition on the main functions of National Natural Park (NNP), this study aims to identify the blind spots in operational management of NNP. By random sampling and purposive sampling, a questionnaire survey was conducted, and 352 valid samples were retrieved. The neural network was used to analyze and detect the correlation between place attachment and environment cognition, so as to estimate the tourists' tendency towards the policy development. The results showed that people who pay more attention to leisure and recreation ignore the ecology conservation (-0.259) and local customs (-0.116). Ecological conservation (0.083) and local public sentiment (0.091) non-significant relationship, overall penetration is low of public's. Thus, the management units of NNP should reinforce their positioning on environmental protection, and guide the tourist to have correct cognition on the recreational function of NNP.