大學運動設施提供社區休閒服務績效評估之研究

廖尹華; 鄭志富

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P95 - 124

Social Sciences > Education

DOI： 10.6209/JORIES

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大學運動設施提供社區休閒服務績效評估之研究

Performance Evaluation Indicators of Communalized Recreation Services for Public University Sports Facilities

廖尹華(Yin-Hua Liao) ；鄭志富(Chih-Fu Cheng)

教育科學研究期刊； 57卷2期 (2012 / 06 / 01) ， P95 - 124

繁體中文

休閒服務；運動設施；模糊分析層級程序法；績效評估； recreation service ； sports facilities ； Fuzzy Analytic Hierarchy Process (FAHP) ； performance evaluation

Abstract │ Reference (34) │ Times Cited (3) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

This study shows the performance of communalized recreation services of sports facilities in public universities. Participants of this study were expert scholars, sports facility managers of athletic departments in public universities, and community residents. This study used the Delphi method for the literature review to categorize a series of systematic evaluation indicators. These indicators were further applied to develop an instrument. A questionnaire was distributed to the respondents, sports facility managers (recovery rate was 86.5%), and community residents (recovery rate was 87.5%) to evaluate the performance of recreation services in public universities. The instrument used in this study was developed using the Fuzzy Analytic Hierarchy Process Questionnaire (FAHP) for evaluating the performance of recreation services in university athletic departments. The results are described as follows: (1) We found 6 major and 23 minor indicators regarding services offered and identified 5 major and 18 minor indicators on recreation services usage; (2) Loading for each hierarchy showed that the security of facility management and community resident satisfaction were the most important factors; (3) The order of indicators for the importance of recreation services was the same as the order for FAHP. This finding shows that participant responses for the importance of recreation services in actual situations are consistent with theoretical situations; and (4) The response of participants on the importance of recreation services in usage is higher than user satisfaction; this shows that improvement in recreation services is still needed. These results suggest that university athletic departments should promote recreation services and focus on facility management security and professional development for personnel to improve recreation services.

Reference ( 34 ) 〈TOP〉

張景弘、張孝銘(2004)。以顧客需求為基礎的服務創新在休閒服務上的應用。大專體育，71，116-121。
連結：
蔡明達(2010)。內部行銷與運動休閒服務業人力資源管理。大專體育，106，77-82。
連結：
鄭志富、呂宛蓁、曹校章(2006)。臺灣地區各縣市體育館營運績效評估之實證研究。大專體育學刊，8(2)，51-66。
連結：
鄭志富、蔡秀華(2005)。臺灣地區公立大學體育館營運績效評估之實證研究。師大學報：教育類，50(2)，227-244。
連結：
高俊雄（2007）。體育場館服務作業系統。載於臺灣體育運動管理學會（主編），2007 運動設施經理人初級證照研習會研習手冊（pp. 131-139）。高雄市：樹德科技大學。Kao, C.-H. (2007). The stadium building service operation system. In Taiwan Society for Sport Management (Ed.), 2007 sports facility manager license study (pp. 131-139). Kaohsiung, Taiwan: Shu-Te University.。

Times Cited ( 3 ) 〈TOP〉

Altmetrics

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