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Interactivity and Identification Influences on Virtual Shopping

並列摘要


The rapid development of virtual shopping through social networking sites raises important research questions. Social networking site features can shape members' behavioral intentions toward virtual shopping. In this study, the S-O-R model is used to examine the effects of online stimuli on members' emotional states and responses. The structural equation model (SEM) tests the conceptual model and hypotheses. The findings show that both interactivity and identification factors shape members' trust, flow and purchase intention.

參考文獻


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被引用紀錄


江鎮余(2011)。聲子晶體與聲學超穎介質之聲學特性研究〔博士論文,國立中央大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0031-1903201314414556

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