學用落差的論述分析與敘事－《聯合報》、《中國時報》與《蘋果日報》之比較

Discourse Analysis and Narrative of Education-Job Mismatches: A Comparative Study of ＂United Daily News＂, ＂China Times＂ and ＂Apple Daily

戴伯芬(Po-Fen Tai)

《傳播研究與實踐》 5卷2期 (2015/07) Pp. 53-78

https://doi.org/10.6123/JCRP.2015.011

摘要

以「學用落差」為題，3家媒體報導方式、內容與意識形態具差異，《聯合報》採內控式報導，傾向附和國家政策；《中國時報》以名人專欄為主，要求國家介入；《蘋果日報》多元互動，持自由主義卻帶反智色彩；「博士賣雞排」中被報導人敘事策略是以名人效應反轉污名。未來應關注媒體競爭中報導，與被報導人關係中的敘事及互動傳播的漣漪效應。

關鍵字

互動傳播的漣漪效應 ； 名人效應 ； 污名 ； 學用落差

並列摘要

The phenomenon of education-job mismatch has been hotly topicalized and discussed by mass media in Taiwan. This paper explores how the mismatch issues got reported by different news media. Based on a comparative discourse analysis of ＂United Daily News＂, ＂China Times＂ and ＂Apple Daily＂, the author finds that the three newspapers do vary significantly in terms of reporting style, content and ideology. While ＂United Daily＂ and ＂China Times＂ show more editorial controls, ＂Apple Daily＂ tended to be liberal if anti-intellectual, featuring more interviews and testimonials. It therefore allowed the reported persons to apply their narrative tactics which sometimes could eventually create celebrity effects and change the previous social stigma, as exemplified by ＂doctor selling chicken-steaks.＂ The author concludes that attentions should be paid to the ripple effects of the narratives of the reporters and the reported in an interactive communication contextualized by ever-intensified media competitions.

並列關鍵字

ripple effects in interactive communication ； celebrity effect ； stigma ； education and job mismatches

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