羽球館消費者團隊氣氛、知覺價值與持續承諾之探討

A Study of the Relationship among Team Climate, Perceived Value and Continuance Commitment in Badminton Hall Consumers

林志偉(Chih-Wei Lin) ； 林佑陞(Yu-Sheng Lin) ； 陳人維(Jen-Wei Chen) ； 李素箱(Su-Shiang Lee)

《身體活動與運動科學學刊》 2卷1期 (2013/06) Pp. 5-15

摘要

背景與目的：近年來運動場館相關研究大多著重於服務品質及滿意度之議題，對於社會性運動團隊研究著墨甚少，本研究探討羽球館團隊成員消費者團隊氣氛、知覺價值與持續承諾之關係。方法：以台中市私人羽球館團隊成員消費者為研究對象，採立意抽樣方式進行問卷調查，共發放400份問卷，有效回收共334份。以描述性統計、皮爾森積差相關、迴歸分析等方法進行分析。結果：1.羽球館團隊成員消費者知覺到較高的團隊氣氛及較佳的知覺價值，並擁有較高的持續承諾；2.團隊氣氛之「工作團隊」與「社會團隊」能有效正向影響知覺價值四向度與持續承諾二向度，僅在「社會團隊」未能影響知覺價值之「價格功能性」；3.知覺價值之「情感性」、「價格功能性」能有效正向影響持續承諾之「想要的承諾」，而「社會性」、「知識性」能有效正向影響持續承諾之「必須的承諾」。結論：羽球運動團隊經營者除重視團隊氣氛之營造外，應加強成員對該團隊之價值感受，將有助於個體持續參與團隊之意願。

關鍵字

運動團隊 ； 情感性 ； 價格功能性 ； 社會性 ； 知識性

並列摘要

Background and Purpose: Recently, most studies related to the sports venues were focus on the service quality and satisfaction issues, but seldom mentioned to the social sports teams. The purpose of this study was to investigate the relationship among team climate, perceived value and continuance commitment in badminton hall consumers. Methods: The samples were the consumers who played badminton in private badminton halls in Taichung city. A total of 400 questionnaires were sent out via the purposive sampling, and 334 valid questionnaires were returned. The descriptive statistics, Person's correlation coefficient and multiple regressions would be adopted to analyze data. Results: 1. The team member consumers would perceive higher” social team” feelings in group climate and better ”emotional” in perceived value, to make them have higher continuance commitment. 2. The ”team work” and the ”social group” factors of team climate dimension would be positive influence the consumers' perceived value and continuance commitment, but only the ”team work” factors would not influence the ”price-functional” in perceived value. 3. In the continuance commitment dimension, the ”emotional” and ”price-functional” in perceived value could positive influence the ”want to” factors, and the ”social” and ”knowledgeable” could positive influence the ”have to” effectively. Conclusion: A manager of the badminton sports team should not only focus on the team climate building, but also enforce the team members' perceived value to increase the motivation to participate in the team.

並列關鍵字

sports team ； emotional ； price-functional ； social ； epistemic