高爾夫練習場之服務品質與滿意度之影響研究

A Study of Service Quality and Satisfaction for Golf Club

王勇勝(Yung-Sheng Wang) ； 黃崑明(Kuen-Ming Huang) ； 李志恭(Chih-Kung Lee)

《屏東教大運動科學學刊》 5期 (2009/08) Pp. 183-195

摘要

本研究以高爾夫練習場之消費者對於服務品質與滿意度為研究主題，以高屏地區309位高爾夫練習場為研究對象，採用便立抽樣，利用迴歸分析探討服務品質與滿意度的影響，其結果發現：高屏地區高爾夫球場消費者之統計分析，以男性所佔比例較高，年齡以41-50歲者居多，教育程度以大學居多，已婚者最多。經典型相關分析結果顯示服務品質與滿意度之間有顯著的相關關係。

關鍵字

高爾夫練習場 ； 服務品質 ； 滿意度

並列摘要

The purposes of this study were service quality and satisfaction of consumer of golf club. 309 golf players served as the subjects of this study in Koauhsiung and Pingtung area. The sampling survey was convenience sampling and data was analyzed by canonical correlation to analysis of service quality and satisfaction. It was concluded that: 1. the study were practice of golf consumer of population statistics. Higher proportion of men; most 41-50 years age; Education level most1y university and most married. The canonical correlation was show: quality of service and consumer satisfaction has positive relationship.

並列關鍵字

Golf Club ； Service Quality ； Satisfaction