遊客遊憩體驗之研究－以柴山自然公園為例

Assessing the Recreational Experiences of Chaishan Natural Park

李宗鴻(Tsung-Hung Lee)

《休閒運動期刊》 5期 (2006/05) Pp. 223-232

https://doi.org/10.29909/IWCMAT.200605.0022

摘要

本研究以柴山自然公園爲例，探討遊客之人口統計變數之分布、遊憩特性、遊憩體驗及遊憩行爲。採自編問卷進行研究，問卷內容包括遊憩體驗之重視度、滿意度、遊憩行爲、旅遊特性、及遊客基本資料等五大項。於2002年6至7月，在離龍皇寺登山口約100公尺處，利用等距抽樣，以每50位抽取一位遊客爲逢機樣本，進行問卷調查，實得有效問卷387份，抽樣誤差爲5.0%。研究結果顯示，柴山自然公園遊客之人口統計變數屬性，在性別方面以男性居多；婚姻狀況以已婚者居多；年齡以41至50歲居多；職業以軍公教居多；教育程度以專科或大學爲主；月收入以無固定收入者居多；居住地以高、高、屏地區居多。遊客遊憩體驗的因素分析中，在重視度及滿意度的潛在變數，皆可抽出生態景觀及遊憩設施兩大因素，顯示遊客至柴山自然公園之遊憩體驗以自然生態體驗爲主。

關鍵字

遊憩體驗 ； 重視度 ； 滿意度 ； 柴山 ； 高雄

並列摘要

This study assessed the recreational experiences using latent variables of importance, satisfaction, travel characteristics, and elemental data of visitors at of Chaishan Natural Park, Kaohsiung. Total of 387 valid questionnaires was collected from June to July 2002. All the data was analyzed by SPSS 12.0 for windows. Mainly descriptive findings were as follows: respondents were 65.5% men; 77.9% married; 31.0% aged from 41 to 50 years old; 40.8% were college educated; and 68.5% lived in the Kaohsiung region. Ecological landscape and recreational equipments were extracted from both the importance and satisfaction by using factor analysis. It was concluded that the recreational experience of Chaishan Natural Park were natural experiences mainly.

並列關鍵字

recreational experiences ； importance ； satisfaction ； Chaishan ； Kaohsiung