The mankind raises animals in a large amount in order to pursue the delicious food. Therefore, they pollute the natural environment and cause the global ecology out-of-balance seriously as well as barren grain. As a result, developing the carbon-reduction foods is an emergent mission. This study applies technology acceptance model (TAM) as the theoretical foundation to build up an extended TAM on the behavioral intention of consuming carbon-Reduction foods. After applying structural TAM to analyze 291 valid questionnaires, the conclusions are: (1) The propriety of verification has very significant directly and positive influence on using attitude, perceived risk, and cognitive behavior. (2) The degree of intension has very significant directly and positive influence on green consumption demand, and cognitive behavior. (3) The proposed model has confidant explanation to the behavioral intention of carbon-reduction foods.
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