A STUDY OF VOCABULARY IN HEADLINES OF ONLINE NEWS AND THE SOCIAL IDEOLOGY IT REFLECTS

Jiang Songyu

《IETI Transactions on Social Sciences and Humanities》 12卷 (2021/01) Pp. 39-53

https://doi.org/10.6896/IETITSSH.202101_12.0004

摘要

The use of vocabulary in the online news headline can reflect the ideological orientation of the online news media. This article randomly collates more than 1,000 online news headlines from Sohu, Sina, NetEase, Tencent and other online media from 2018 to 2020. First of all, this study use questionnaire to understand the use of online news groups and distribution, to determine the effectiveness of research. Then use lexical theory to extract the key words in the headlines, the extracted vocabulary will be classified from the semantic perspective. And then this study use quantitative and qualitative method to analysis the vocabulary, thus, this study observe the distribution of the different types of vocabulary. On this basis, the purpose of this article is to explore the different types of vocabulary in the headlines and the current social ideology reflected by them. Therefore, some new theoretical references can be put forward for the cutting-edge subjects such as media linguistics, sociolinguistics and so on, and can also further probe into the current Chinese social ideology and outstanding social problems.

關鍵字

Online news ； Headlines ； Vocabulary ； Social ideology