Localization strategies for audience resource development in prefecture-level TV stations in western China

Zeng Yi

《International Core Journal of Engineering》 6卷1期 (2020/01) Pp. 99-102

https://doi.org/10.6919/ICJE.202001_6(1).0014

摘要

Under the structure of ＂four-level TV stations＂ in China's TV industry, the rapid development of CCTV and provincial TV stations has a huge impact on the development of China's prefecture-level TV stations. Due to the economic development lag and the weak fund base, the prefecture-level TV stations in western China are struggling to survive; however, they will not disappear in the future because of their current development. Their special functional attributes determine the inevitability of their existence. From the perspective of audience expansion, this paper will continue to expand the special influence of western prefecture-level TV stations by stabilizing ＂popular＂ resources, developing ＂niche＂ resources, and expanding audience resources through multi-channel communication.

關鍵字

Western prefecture-level television stations ； audience resources ； localization

參考文獻

Gu Jie, Wang Wanyi. “‘Entrepreneurship + Capital’: Nanjing Radio and Television Integration Transformation Strategies”. News Front, 2019, 5: 26-28. Print.

Prospective Industry Research Institute. “Analysis of China’s urban TV market in 2018: Per capita ratings have declined year by year, and the elderly have become the most faithful audience”. https://bg.qianzhan.com/report/detail/459/190606-433bc5f9.html 2018.11.11

Tang Wei. “Research on the Development Path of Local TV Station Media Convergence in the Background of New Media”. Journalism and Communication, 2019, 1: 105-106. Print.