Research on the Communication Strategy of Characteristic Town Brand

Yan Li

《International Journal of Social Science and Education Research》 3卷4期 (2020/04) Pp. 194-199

https://doi.org/10.6918/IJOSSER.202004_3(4).0026

摘要

In the information age of Internet +, characteristic towns are constantly rising and the competition is increasingly fierce. Only by excavating the characteristics of characteristic towns, making clear the main body of communication, accurate communication object, strengthening the role of gatekeeper, optimizing the content and method of brand communication, and evaluating the communication effect in time, can we build an effective characteristic town brand, enhance the brand influence, make it conform to the market demand, and then provide useful enlightenment for promoting the development of characteristic towns.

關鍵字

Characteristic town ； brand communication ； communication strategy

參考文獻

Wang Boya, Zhang Chewei, Cai Yifei: Characteristic town's orientation and function re recognition -- an important carrier of urban-rural integration development , "Journal of Beijing Normal University (SOCIAL SCIENCES EDITION)",vol. 1 (2020), p.140-147.

Sui Lisha: Research on brand communication strategy of Jiangxi characteristic town(MS, Nanchang University, China 2018), p.36-40.

Zhou Xin: Problems and Countermeasures in the characteristic towns in Jiaxing, Zhejiang under the background of "Internet plus" , Jiangsu business theory, Vol. 9 (2018) ,p.44-47.

Yan Li, Yangyang Deng, Chunya Li, Yang Yang: Brand Shaping Strategy of Characteristic Towns under the Background of "Internet +" Based on Rooted Culture, Big Data Analytics for Cyber-Physical System in Smart City (Shenyang, China, December 28-29, 2019). Vol. 1, p.951-958.