At present, the problems existing in the consumption behaviors of college students have become an important factor affecting their healthy development. Therefore, it is necessary to help college students set up the correct consumption view, guide them to have scientific consumption behaviors, practice thrift and oppose waste in college students' life with effective countermeasures. Based on the analysis of the consumption behaviors of college students' basic living consumption, learning consumption, entertainment consumption, and interpersonal communication consumption, starting from the existing problems, this paper puts forward some countermeasures, such as optimizing the living environment of college students, cultivating the correct consumption concept of college students, integrating financial intelligence education into ideological and political education, and developing financial management education in general elective courses.