- 期刊
Using R Language for Sales Promotion and Marketing of Portable Bidets
摘要
The aim of this paper is to analyze product data and its effect on consumer perception. Target consumers of this product are Indonesians living in Taiwan. This research aims to make predictions about how well the product can sell in Taiwan by finding the effects of price, product, sales marketing, and promotion, illustrated through the R Language programming. More specifically, the R commander package in R is used to process and analyze data. The final results are visualized graphically.