"Internet +" Background of Shexian Wangmantian Fish -- Research on Digital Development and Dissemination of Lantern Festival

Xue Yu ； Zhe Cheng

《Frontiers in Economics and Management》 4卷8期 (2023/08) Pp. 201-206

https://doi.org/10.6981/FEM.202308_4(8).0025

摘要

Digital technology is also a powerful catalyst for the innovation and change of China's traditional national culture and art. In the "Internet +" research background conditions, the article attempts to Shanghai Shexian WangManTian fish lanterns as an example of its digital art development and creation and promotion of communication methods of comparative study, to promote the traditional art and cultural products of innovative digital technology development and application of cultural communication fusion provides a lot of new exploration of the practice of ideas and methods. Utilizing the new generation of digital technology, Internet means, through the comprehensive innovation and integration of fish culture and tourism with modern technology application, it greatly extends and expands the scope and ecological boundaries of the development of Chinese fish lanterns in a brand-new field. First of all, research on Wangmantian fish lanterns, and its digital development and dissemination of the current situation is analyzed; secondly, the use of "Internet +" concept and technology, combined with the advantages of the Internet platform, put forward Wangmantian fish lanterns digital development and dissemination strategy; finally, Wangmantian fish lanterns as an example, analyze the "Internet +" background of Shexian Wangmantian fish lanterns digital development and dissemination of the significance of the specific applications." Internet +" concept and technology for the digital development and dissemination of traditional culture provides new ideas. In this paper, we take Shexian Wangmantian fish lanterns as an example to explore the digital development and dissemination strategy of Shexian Wangmantian fish lanterns under the background of "Internet +".

關鍵字

Wangmantian Fish Lantern Festival ； Digital Development ； Dissemination

參考文獻

Hu Jincheng. Digital product development and research on Suzhou Taohuaowu woodblock prints under the perspective of experience economy [D]. Zhejiang;Zhejiang University of Technology,2020.

Hu, Liqin. Research on Strategic Transformation of Publishing House under the Background of "Internet+"[D]. Jiangxi. Nanchang University,2018.

Zhu Lei. Research on the Inheritance and Development of Wang Mantian Fish Lantern--Taking the Innovative Design of Wang Mantian Fish Lantern as an Example [D]. Anhui University,2020.

Huang Weiran. Protection and development of intangible cultural heritage based on industrialization perspective [D]. Southwest Jiaotong University,2017.

Zou Linxian. Design of experiential display and dissemination of intangible cultural heritage [D]. Jianghan University,2019.