- 期刊
美容保養品虛擬網路行銷企劃之探討－以純紅糖健康親膚手工皂為例
Discussion on the Planning of Virtual Internet Marketing of Beauty Care Products - Taking Pure Brown Sugar Healthy Skin-Friendly Handmade Soap as an Example
摘要
本文介紹紅糖手工皂的製備，以椰子油、棕櫚油、橄欖油、紅糖為基底原料。將準備的純水各半分別加入紅糖和氫氧化鈉中，攪拌至完全溶解與混和，等待溫度降至約40℃時加入油相原料中，均勻攪拌直到皂化完成，最後再倒入模具中控溫成形即可脫模。把製作完成的紅糖手工皂為主要產品～成品命名為「純紅糖健康親膚手工皂」之虛擬商品，針對其進行（一）背景說明：以SWOT分析來檢視本身產品的競爭能力；（二）產品概念：以STP擬訂策略；（三）產品內容：外觀、性能、質量、材質與價格等;（四）行銷策略組合：以4P和4C將產品導向與客戶觀點致化。根據以上四項網路行銷策略擬定一份產品企劃書，以提供讀者參考。
並列摘要
This article introduces the preparation of brown sugar handmade soap, using coconut oil, palm oil, olive oil, and brown sugar as the base raw materials. Add half of the prepared pure water to the brown sugar and sodium hydroxide, stir until completely dissolved and mixed, wait for the temperature to drop to about 40 ℃, add to the oil phase raw materials, stir evenly until the saponification is completed, and finally pour it into the temperature-control mold that can be demolded after warm forming. The finished handmade soap is the main product~ a virtual product named ＂pure brown sugar healthy skin-friendly handmade soap＂. (1) background description: use SWOT analysis to examine the competitiveness of its products; (2) product concept: use STP to formulate strategies; (3) product content: appearance, performance, quality, material and price, etc.; (4) marketing strategy combination: align product orientation with customers' viewpoints with 4P and 4C. Based on the above four online marketing strategies, a product planning is drawn up for readers' reference.