Traditional Chinese medicine (TCM) is a medical system with unique theoretical foundation and its own style, which is concluded from the long life practice and medical experience of the Chinese nation. Focusing on the combination of cultural innovation and traditional Chinese medicine culture can not only expand the cultural industry market, but also inherit and carry forward Chinese cultural traditions. In the design process of traditional Chinese medicine themed cultural and creative products, we should abide by the characteristics of culture, innovation, practicability, broad design, so as to design more cultural and reative products that meet the aesthetic needs of modern people.