The Branding and Marketing Impact of Social Media on Street Food in Bangkok

Nick Vasiljevic ； Sirada Ratiyanuwat

《Business and Technology Innovation Journal》 1卷1期 (2021/12) Pp. 1-18

https://doi.org/10.29680/BTIJ.202112_(1).0001

摘要

This research looks at the impact of marketing and branding of street food in Chinatown, a famous street food area within Thailand's capital city Bangkok. The objective of this research is to analyze the impact of branding and marketing street food businesses through social media. To analyze and interpret the impact of branding and marketing through social media, this research asked 208 individuals through questionnaires. Although this research is based on the street food available in Bangkok's Chinatown, this research is of benefit to anyone who currently engages or intends to engage in the street food business. This is particularly accurate, if the street food businesses are within Southeast Asia and/or areas with similar weather conditions.

關鍵字

Branding ； Marketing ； Social Media ； Street Food ； Influencers

參考文獻

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