In recent years, "involution" is a very popular term, which has been used by major media, deepening the society's research on various hot events and this phenomenon. Based on the theory of resource conservation and from the perspective of employees, this paper constructs an intermediary model based on job driving force, and introduces the moderating variable of job norms to test the mechanism of involution competition on work behavior. This paper empirically tests the dual effects of involution competition on work behavior. The research results provide ideas for understanding the double-edged sword effect of involution competition, and further enrich the related theories of involution competition and work behavior. At the same time, the different levels of work norms of employees will also have an impact on their strategies for dealing with involutionary competitive relationships, helping employees and enterprises to pay more attention to the cultivation of personal work norms.