近幾年Google致力圖書搜集數位化的佈局,讓許多資料在Google的技術引導下,有了不同的運用模式,但此舉也在各產業也引起不少正反聲浪。本文將探內容分析法,由“Google圖書”發展歷程為起點,彙整各產業對於“Google圖書”引發之相關議題,進而推探“Google圖書”對數位出版產業所產生之影響。本研究初探出Google圖書所帶來的衝擊不只是利益問題更是數位出版更大之轉變,對於未來之發展趨勢數位出版業者應多加了解消費者所需及讓內容更豐富多樣。
In recent years, Google has aggressively developed digital book search services. With the help of Google's technology, different usage models have emerged for a large amount of material. However, Google's efforts in this area have also generated considerable discussion in different industries.