我國印刷產業發展國際貿易策略之初探

The Exploration of Printing Industry in the Development Strategies of International Trade

廖信(Shin Liao) ； 葉振璧(Jenn-Bih Yeh) ； 潘怡臻(Yi-Chen Pan)

《中華印刷科技年報》 2012 (2012/06) Pp. 407-417

https://doi.org/10.30153/JCAGST.201206.0031

摘要

隨著各式數位媒體的興起，文化印刷的需求逐漸下降，加上我國先天地小人稠，資源有限，許多印刷業者開始向外拓展尋求契機，發展國際貿易更是台灣企業的重要策略。因此本研究旨在透過實地訪談之方式，瞭解印刷產業進行國際貿易之方式，並加以分析其發展之優勢與機會，以達協助印刷產業拓展對外貿易市場之目的。研究發現目前以包裝印刷及印後加工產品之外銷數量較多，承接的印件種類相當多元，客戶來源遍佈全球。印刷產業若玉進行國際貿易往來，可有以下四點發展策略：一、積極參與國際展覽；二、建立標準生產作業流程；三、穩定印刷品質，取得國際認證；四、掌握關鍵核心技術。

關鍵字

印刷業 ； 國際貿易 ； 包裝印刷 ； 發展策略

並列摘要

With the rising of different kind of fancy digital media, the needs of culture printing are decreasing. Many printing industries are trying to seek the opportunities of developing international trade business with other countries. Considering of the dense population and limited resources of Taiwan, this is one of the most important developing strategies for Taiwanese companies. Through the interview method, this study is trying to understand the trading method of Taiwanese printing companies and to analysis the advantages, opportunities of it. The study finds that Taiwanese printing companies provides various kinds of products to service the customers around the world. The numbers of products in ”packing printing” and ”post printing” are ranked highest. At the end, the study concludes four development strategies are: 1) Active participation in international exhibitions, 2) Establish Standard Operation Procedure, 3) Stable printing quality, obtaining international certification, 4) Master the key technology.

並列關鍵字

Printing Industry ； International Trade ； Packaging Printing ； Development Strategies