以創新擴散理論探討臺灣北部民眾使用塑膠鈔票意願

People's Aspiration in Northern Taiwan when Using Polymer Banknote-A Discussion from the Perspective of the Diffusion of Innovation Theory

丁原揚(Yuan-Yang Ding) ； 王承潔(Cheng-Jie Wang) ； 劉立行(Li-Hsing Liu)

《中華印刷科技年報》 2015 (2015/06) Pp. 320-334

摘要

隨著英國宣布2016年將要發行5英鎊面額的塑膠鈔票，紙做的鈔票也已經不是唯一選擇，這代表了塑膠鈔票的版圖又往前邁進了一步，也因為節能減碳相關的環保議題，一直為各國政府所重視，而塑膠鈔票的產品生命週期長，有助於降低鈔票印製過程所造成的污染，但是，塑膠鈔票佔全球的鈔票使用量仍然偏低，然而，對許多台灣民眾而言，塑膠鈔票無疑是一樣『新的』產品，許多民眾從未聽過或從未使用過塑膠鈔票，因此，對於塑膠鈔票這件『新的』產品，民眾的接受度如何，是本研究想要探討的議題，並以創新擴散理論為基礎，藉以了解台灣北部民眾對於塑膠鈔票的使用意願，根據文獻探討與問卷調查，進而找出影響民眾接受創新產品的因素。

關鍵字

塑膠鈔票 ； 創新擴散 ； 使用意願

並列摘要

The UK announced the circulation of polymer banknote in the denomination of £5 in 2016. This unveiled a new era of the use of banknotes where paper money is not the only choice and polymer banknote has gained its position as a form of legal tender. The use of polymer banknote is closely associated with the environmental protection issue of energy saving and carbon reduction and has attracted much of the attention of the governments all over the world. Polymer banknote is much more durable than its paper counterpart, and could help to mitigate the pollution caused by the production process of printing banknotes. However, the use of polymer banknote still accounted for a very small proportion in the circulation of banknote. As for the people of Taiwan, polymer banknote is nevertheless a ＂brand new＂ product. Many have never ever heard about this form of banknote nor used it before. For this reason, this paper attempts to explore the aspiration of the people in northern Taiwan in using this ＂brand new＂ product from the perspective of the diffusion of innovations theory. Literature review and a questionnaire survey will be conducted to find out the factors affecting the inclination of the public towards the use of this new product.

並列關鍵字

polymer banknote ； diffusion of innovations ； aspiration of use

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