- 期刊
電子雜誌之不同通路比較研究
Analyses of Various Distribution Channels of Digital Magazines in Taiwan
並列摘要
With the widely availability of the Internet and the development of computer technology, digital reading has affected the way of reading. Digital magazines are become popular amount the digital publishing. However, there are many digital distribution channels for publisher to choose. This study will focus on the distribution channels of digital magazines in Taiwan. The SWOT analysis method was used to find the suitable business model which to help magazine publishers to publish digital magazines.
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