化妝品設計概念理論基礎之探討

隨著經濟產業與的遽變，帶動美妝、保養品的產值持續發展，透過工研院資料指出2002年國內化妝品市場規模已高達新台幣565億元，化妝品已是生活不可或缺的民生用品，因此本研究目的在於探討化妝品設計的理論基礎，以文獻分析研究方法進行整合相關資料蒐集，從而分析化妝品設計概念的理論基礎。首先，闡述化妝品設計的意涵，再者，以社會學、經濟學、心理學的理論基礎解析化妝品設計的基本概念。最後，針對上述文獻整合，詮釋化妝品設計的意義與內涵，開闊化妝品設計與銷售的一片天空，以及作為爾後化妝品相關研究之參考。

關鍵字

化妝品設計；社會學；經濟學；心理學

並列摘要

Drastic changes in economies and industries have driven the output of cosmetics and skincare products to develop continuously. The Institute of Technology Research Institute released statics and suggested that the 2002 domestic cosmetics market scale has reached as high as NTD56.5 billion while cosmetics have become an indispensable livelihood in life. Hence, the purpose of this study aims to explore into the theoretical foundation of cosmetics design, applying with analytical research method to integrate relevant information collected and thereby to analyze the theoretical foundation to the concept of cosmetics design. The paper first expounds the implications of cosmetics design followed by analyzing the basic concept of cosmetics design using the theoretical foundation of sociology, economics and psychology. Finally the paper consolidates the aforementioned literature to interpret the significance and implications of cosmetics design in attempt to broaden the market of cosmetics design and sales in addition to providing reference to future cosmetics related study.

並列關鍵字

Cosmetics Design ； Sociology ； economics ； psychology

參考文獻

Henrikki, T.,Jaakko, K.,Karlos, A.(2007).The marketing strategy of a project- based firm:The Four Portfolios Framework.Industrial MarketingManagement.36(9),194-205.