新娘選擇結婚禮服造型之影響因素研究

現今消費者自主性高，對於當天結婚宴客，所穿的禮服越來越講究，每個新人對於當天所穿的禮服要求越顯重視。資訊的發達，新人都知道流行是瞬息萬變的，結婚禮服造型款式也要隨著流行做改變，才能符合新人的需求。本研究經文獻探討後，確認了新人選擇禮服造型的因素有五大構面，為:「個人喜好」、「專業建議」、「崇拜偶像」、「本身條件限制」、「流行因素的影響」。本研究以中、南部女性為主要探討對象。問卷填答採李克特式的五等量表，從最高5 分，到最低1 分，分別代表「非常同意」、「同意」、「有點同意」、「不同意」、「非常不同意」五個選項，進行探索式因素分析。研究結果確認了影響新人選擇婚禮禮服造型因素有四，為「個人氣質」、「流行資訊」、「個人條件」、「名人造型」研究結果可提供整體造型師、新娘秘書參考。

關鍵字

結婚禮服；整體造型；新娘造型

並列摘要

Nowadays, consumers are higher conscious of what they want. They put more attention on garments or wedding dress. Thanks to the advanced technology, each couple has more ideas about fashion trends; therefore, wedding dress comes in different styles to meet customers' needs. After an in-depth research, it indicates five aspects that people would consider when choosing the styles of their dress- personal preference, professional advice, idol reflection, individual state, fashion elements. This study surveyed mainly on women living in central and southern part of Taiwan. Besides, this survey is conducted by ＂Likert scale＂, which shows levels from five to one, representing totally agree, agree, a little bit agree , disagree , totally disagree. Moreover, it can do the so-called exploratory analysis. The result has confirmed precisely there are four elements that lead couples to choose their wedding dress, which includes personal characteristic, popular information, individual state, celebrity style. In conclusion, the result of this survey can be used as a reference for fashion stylists and wedding planners.