背景色彩對英文字母短期記憶影響之研究

色彩在視覺資訊傳遞為主的時代占有重要地位，當設計者進行圖、文、背景的安排時，常藉由色彩的傳播力量，在短時間內吸引觀者注目與強化觀者記憶。為進一步了解背景色彩與短期記憶的關係，本研究以英文字母為記憶元素，並利用單因子變異數分析法、二系列相關分析法與獨立樣本t檢定，分別探討色相、色彩飽和度與性別在記憶表現上的差異及關聯性，期望研究報告能提供相關領域研究者與設計者參考。研究結果顯示，不同背景色彩之色相與色彩飽和度對短期記憶答題正確數及錯誤率的影響顯著，然而，不同性別於不同背景色彩之短期記憶效果並無顯著差異。

關鍵字

色彩；短期記憶；背景

並列摘要

Color plays an important role in the era of visual information transmission. When designers devise graphics, texts and backgrounds, they used to enhance the power of communication by color configuration, in order to catch viewers' attention and enhance viewers' memory in a short time. In this study, I used the one way ANOVA, biserial correlation and the independent sample t test to investigate the differences and relationships between hue, color saturation and gender in short-term memory performance, respectively, to provide reference for researchers and designers to apply in related fields. The results show that the hue and color saturation of different background colors have a significant impact on the correct number and error rate of short-term memory answers. However, It is unrelated with gender.