企業轉型之路上研發密度的角色－BCG矩陣模型的應用

THE EFFECT OF R&D INTENSITY ON CORPORATE TRANSFORMATION-AN APPLICATION OF BCG MATRIX MODEL

林憲平(Hsien-Ping Lin) ； 施家蓉(Jia-Rong Shih) ； 陳姿妤(Zih-Yu Chen) ； 林芸妃(Yun-Fei Lin) ； 陳怡臻(Yi-Jhen Chen)

《商管科技季刊》 22卷4期 (2021/12) Pp. 427-464

摘要

許多文獻指出研發密度是企業競爭力的關鍵，本研究應用BCG矩陣之成長－市占率模型，將樣本分類為四種企業型態：問題事業、明星事業、金牛事業與落水狗事業。以之測試研發密度是否影響這四種型態間的企業轉型與企業績效。實證結果發現，企業的研發密度可成功驅動企業自問題事業轉型為明星事業、與明星事業轉型成為金牛事業。此外，實證結果顯示研發密度對於金牛事業轉型為落水狗事業階段，具有U型的非線性關係；換言之，存在最適的研發密度。本研究也發現企業轉型的發生顯著影響其企業績效。

關鍵字

BCG矩陣 ； 研發密度 ； 創新 ； 企業轉型 ； 企業績效

並列摘要

A large number of studies have shown that the R&D intensity determinates corporate competitiveness. This study uses BCG growth -share model to categorize the sample into four business types: question mark, star, cash cow, and dog. We then analyse whether the R&D intensity affects the occurrence of corporate transformation among four types and firm performance. Results show that the R&D intensity successfully drives question -firm transiting to star-firm, and star-firm transiting to cow-firm. In addition, the result reveals a U-shaped relationship between the R&D intensity and the occurrence of cow -firm transiting into dog-firm, which indicates that an optimal R&D intensity exists. This study also documents that the occurrence of corporate transformation is significantly related to firm performance.

並列關鍵字

BCG Matrix ； R&D Intensity ； Innovation ； Corporate Transformation ； Firm Performance

參考文獻

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