Analysis of Psychological Marketing Based on ＂Glowing terms＂ Advertising ‐‐ The NetEase Cloud Music H5 Test as an Example

Yawen Dong

《World Scientific Research Journal》 8卷8期 (2022/08) Pp. 178-186

https://doi.org/10.6911/WSRJ.202208_8(8).0025

摘要

In recent years, social media, mainly the NetEase Cloud Music app, has been creating waves of ＂H5 test frenzy＂ on the Internet. The paper also provides an insight into the real advertisement marketing techniques and psychological triggers behind this phenomenon, so as to reflect on and enlighten how social media marketing and corporate product promotion can effectively utilise user psychology to maximise revenue.

關鍵字

H5 testing ； Advertising psychology ； Consumer psychology ； Marketing

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