For nursing homes, we need to establish a business model that can make the three goals of minimizing the consumption cost of the elderly, maximizing the benefits of the social pension institution and maximizing the social welfare basically reach a balance, and the interests of the elderly, the interests of enterprises and social welfare reach a balance. From the perspective of the government, only by providing a reasonable bed pricing model for pension institutions and enterprises can the three purposes be unified. We chose to use a multi-objective decision making approach to develop a balanced business model that achieves all three objectives.