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  • 會議論文
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PTT用戶行為之分析與探討

摘要


近年來社群網路與網路論壇等社群網站對於輿論的影響日趨增長,導致許多有意操縱輿論的有心人士,開始透過操作社群帳號去影響輿論走向,使近年來政治網軍與假消息的問題層出不窮。一般使用者甚至傳統媒體都難以在面對刻意操作的訊息下有客觀正確的判斷。故本研究著眼於目前在台灣對輿論有相當影響力的PTT論壇,進行分析。根據實驗結論發現,有意操縱輿論的用戶經常會掩飾其行為,讓其行為接近一般使用者,導致實驗中的分析結果失真。

關鍵字

輿論操縱 PTT 行為分析

並列摘要


In recent years, the influence of social media and online forums on public opinion has grown, leading many people who are interested in manipulating public opinion to start to influence the public opinion by operating community accounts, and the "political net army" and "fake news" are produced by these people. It is difficult for ordinary users and even traditional media to judge the news correctly. Therefore, this study looks at the PTT Forum, which has considerable influence on the public opinion in Taiwan. According to the experimental conclusions, users who intentionally manipulate public opinion often disguise their behavior and make their behavior close to the average user, resulting in distortion of the analysis results in the experiment.

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