Research on E-Commerce Marketing Strategies for Perfect Diary by SWOT Approach

Huijie Lai

《Frontiers in Economics and Management》 2卷12期 (2021/12) Pp. 250-254

https://doi.org/10.6981/FEM.202112_2(12).0032

摘要

In the Information Age, data science and information technologies are widely applied in many different businesses. Under such a circumstance, an in-depth analysis about the Ecommerce industry is worthwhile. Cosmetics, of particular, is a fast-consuming sector which has become a certain part of people's living expense that cannot be neglected. Therefore, the research chooses a national cosmetic brand, Perfect Diary, whose development is blooming in recent years. By analyzing the marketing strategies adopted by this company with the SWOT approaches, the research shows how high-end technologies have influenced the E-Commerce industry thoroughly. Most importantly, there are some valuable suggestions for the similar digitalized businesses which attempt to improve their marketing plans involved with data and online shopping.

關鍵字

E-Commerce ； Social Media ； Traffic Channel ； Technology ； Marketing Strategies ； Makeup Product ； Brand Management ； Virtual

參考文獻

Suyang Li. Psychological Analysis of Chinese Women When Buying Cosmetics. 2020 3rd International Conference on Economy Development and Social Sciences Research (EDSSR 2020).

Wency Chen. (2020) Chinese Beauty Brand Perfect Diary Delivers Strong Debut on NYSE, Soaring 75%.https://kr-asia.com/chinese-beauty-brand-perfect-diary-delivers-strong-debut-on-nyse-soaring-75.

Adina-Laura Achim. (2020) Perfect Diary: Strategies for Winning The Chinese Beauty Market. https://jingdaily.com/perfect-diary-strategies-for-winning-the-chinese-beauty-market/.

Xinhua News Agency. 14th Five-year Planning and 2035 Future Goals of the National Economy in People’s Republic of China. http://www.gov.cn/xinwen/2021-03/13/content_5592681.htm.

Bruno Lannes. China Consumer Report 2020, Kantar Worldpanel.