- 期刊
Research Analysis of the Effect of Media Role Models in the Field of Bandura's Social Learning Theory--The Example of ＂Moving China＂
摘要
The social learning theory proposed by Abbott Bandura argues that most human learning occurs in social situations and that observational learning and self-regulation play a dominant role in human behavior. People can learn quickly just by observing the behavior of others, and most human behavior is actually acquired through observational learning. The exemplary characters reported in media programs such as ＂Moving China＂ have exemplary value and can have an exemplary effect on society. Based on Bandura's social learning theory, this paper conducts a textual analysis of the evaluations and reports of the media program ＂Moving China＂ to explore the role of media reports in exemplifying the power of role models and the social significance of the role model effect, as well as how to further promote the countermeasures of the role model effect in the media.