A Brief Analysis of the Application of Chinese Zodiac in the Blind Box of POPMART Bunny Collection

Yangxiaohan Li

《Frontiers in Sustainable Development》 1卷8期 (2021/11) Pp. 12-16

https://doi.org/10.29500/FSD.202111_1(8).0003

摘要

As a symbol of China's long‐standing folk culture, the Zodiac has left many arts and crafts in the past dynasties, and has been widely used in modern design and deeply loved by the people. The research method of this topic is to analyze and summarize the innovative path of zodiac image design, aiming at providing ideas for zodiac image design, promoting the innovative development of visual merchandising in a diversified way, and opening up a new path for excavating the contemporary value of traditional culture. The first chapter of this paper is the significance of this topic, the second chapter is the investigation of the research status of IP image of Chinese zodiac at home and abroad, the third chapter mainly analyzes the advantages and design considerations of the evolution of Chinese zodiac into IP image, and the fourth chapter analyzes the IP image of Bunny Chinese zodiac blind box series sold by POP MART, a famous blind box company.

關鍵字

Popmart ； Chinese zodiac ； IP image ； Folk culture

參考文獻

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