- 學位論文
短期YOUTUBE影片封面設計之研究-以購物節主題為例
Investigation on effective thumbnail image design factors of short-life YOUTUBE videos –A case of seasonal sale promotion video
摘要
社群媒體已經成為人人都會接觸的平台，本研究已 Youtube 為主，以影片封面設計之影響 ，並且運用灰關聯分析Grey Relational Analysis (GRA)做研究。本研究以「購物節」類之影片為例，探討 有時間性 壽命 的影片 在影片「封面設計」和「瀏覽數之相關性。經篩選之後取得16項影片封面圖做為探討對象，並以一個月作為觀察期，以三種方式做灰關聯分析，找到該影片封面影響之權重與灰關聯序。希望能夠為Youtubers提供相關資訊，對未來Youtubers在封面設計方面 作為重要的參考。
並列摘要
Social Media has become increasingly popular among all age group in recent days. This paper applies gray relational analysis (GRA) to analyze on the topic of seasonal sale promotion video. The research was conducted on short life video to explore the relevance of "cover design" and "views". Sixteen video image covers were selected for the analysis, with one month observation period and categorized into three analyzing methods, to determine the video cover impact and gray relational order. The result suggest ed that color has a direct impact on the three testing method and skin can extend the life duration of the video. The purpose of this research is to help to provide relevant information regarding to cover image design and contribute as a valuable reference to future Youtubers.