以搭便車及排他性論對混成學習之影響

The influence of online blended learning by externality and out-crowding effect

魏意珍(Yi-Jen We)

指導教授 ： 鮑世亨

淡江大學/商學院/國際企業學系碩士班/碩士(2011年)

https://doi.org/10.6846/TKU.2011.01141

摘要

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關鍵字

混成學習 ； 免費搭便車 ； 排他性

並列摘要

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並列關鍵字

online blended learning ； externality ； out-crowding effect

參考文獻

Marc J.Rosenberg (2001) ,e-Learning:Strategies for Delivering Knowledg in the Digital Age. The McGraw-Hill companies.

Brynjolfsson and Michael Smith (2000), “Frictionless Commerce? A Comparison of Internet and Conventional Retailers,” Management Science, 46 (4): 563-585.

Varian, Hal R., Pricing Information Goods, Available at http://www.sims.berkeley.edu/~hal/, 1995.

Groth, J.C. and McDaniel, S. W. （1993）, “The Exclusive Value Priciple：The Basis for Prestige Pricing,”Journal of Consumer Marketing, Vol. 10, No. 1, pp. 10-16

Laurillard , D.（1993）Rethinking university teaching – a framework for the effective use of educational technology. London: Routledge.