Klur Kiao: 餃子屋的創業計畫書

Business Plan for Klur Kiao Jiao Zi : the Dumpling House

蘇佩佩(Pornpavee Chaiareekij)

指導教授 ： 蔡政憲

國立政治大學/商學院/國際經營管理英語碩士學位學程(IMBA)/碩士(2020年)

https://doi.org/10.6814/NCCU202000653

摘要

本論文以英文書寫，作者無提供中文摘要。

關鍵字

餃子 ； 休閒餐廳 ； 口味 ； 優質材料

並列摘要

Klur Kiao Jiao Zi : the Dumpling House is a dumpling store where friendship can be built while enjoying delicate dumpling in a pleasant environment. “Klur Kiao” implies that friendships can build while having dumpling together and “Klur Kiao” in Thai is also rhymed with the word “Jiao Zi” in Chinese. “Dumpling House” gives the feeling of home that you can feel friendship around.
Nowadays, the world turns so fast. Thus, people need to something quick and easy that can fulfill their starving while keeping their health. Dumpling is the food that can easily cook and eat. We offer various flavors of dumpling to satisfy wide range of customers. Our uniqueness is that we offer not only various flavors but also alternative ways of cooking: fried and boiled. We aim to offer better choices for customers by making our dumpling combine with nutritious and quality ingredients.

並列關鍵字

dumpling ； casual dining ； flavors ； quality ingredients

參考文獻

(Econ Digest, 2020), https://www.kasikornresearch.com/th/analysis/k-social-media/Pages/FB-Cook-09-01-20.aspx

(Thailand Population 2020, 2020), http://worldpopulationreview.com/countries/thailand-population/

(Bangkok Population 2020, 2020), http://worldpopulationreview.com/world-cities/bangkok-population/

(Frequently Asked Questions, 2019), http://www.au.edu/index.php/faq.html

(ข้อมูลทั่วไปของเขต, 2020), http://www.bangkok.go.th/bangna/page/sub/1947/ข้อมูลทั่วไปของเขต