- 學位論文
以VRIO架構分析樂天集團之持續性競爭優勢
Analyzing Sustainable Competitive Advantage of Lotte Group Based on VRIO Framework
摘要
韓國有很多公司，所有公司都以自己的策略發展業務。這些公司的戰略是很好的研究課題。自20世紀中期以來，韓國公司經歷了許多機遇和危機，在2000年代通過國際貨幣基金組織，到現在直到2018年。三星，現代，LG，樂天等。世界聞名的韓國公司都已通過通過這個時期。他們都有自己的企業理念。 通過RBV-VRIO框架工作，它明確地試圖分析公司的價值、稀有性、模仿性、組織。 樂天長期以來一直處於分銷行業的領先地位。這項研究的目的是分析為什麼樂天能夠取得如此巨大的成功。樂天的核心價值是什麼，樂天的獨特價值是什麼，為什麼這些價值觀無法被其他公司模仿，以及組織如何組織和運作以創造這些價值觀。這些價值證明了樂天如何成為分銷行業的最大公司。並解釋樂天到目前為止如何保持其最高位置。最終目標是全面分析這些結果，並為樂天前進提供方向。
並列摘要
There are many companies in Korea. All companies have grown their businesses with their own strategies. These companies' strategies are good research subjects. The Korean companies have survived many opportunities and crises since the mid - 1900s, through the IMF in the 2000s, and to the present till 2018. Samsung, Hyundai, LG, Lotte, etc,. Korean companies widely known in the world have all passed through this period. They all have their own corporate philosophy. Through RBV-VRIO frame work it clearly tries to analyze company's value, Rarity, imitability, Organization. Lotte has been in the top position in distribution industry for a long time. The purpose of this research is to analyze why Lotte was able to achieve such great success. What is Lotte's core value, what is Lotte's unique value, why these values can not be imitated by other companies, and how the organization is organized and operated to create these values. These values prove how Lotte has become biggest company in the distribution industry. And explain how Lotte maintains its top position so far. The ultimate goal is to analyze these results comprehensively and present directions for Lotte to move forward.