唯心電視台傳播策略之研究

本研究主要探討唯心電視台之傳播策略，唯心電視台主要的服務對象為喜愛易經風水之閱聽眾，期待透過節目來吸引更多觀眾的興趣，了解中華文化道統易經與風水的當代內涵，開啟智慧的方便法門擁有不同的人生哲學觀；在營運上，由於唯心電視台在工作和宗教理念的互動中，常能透過內引式的指導調合理念，對於節目製作有很大的幫助，製作能能溝通分享、傳達理念、品質優良的節目，良好的策略是必要的。本研究主要採用半結構訪談得方式來探討唯心電視台的傳播策略上，並給予建議，在整個研究過程中，根據訪談結果，將對唯心電視台提出幾點建議：一、發展全新的節目呈現方式；二、建立更完整的節目評估與回饋機制；三、實踐信仰傳播。

關鍵字

傳播策略；唯心電視台

並列摘要

This study focuses on the communication strategy of Wei Xin TV. The target audience enjoys reading the Book of Changes (I Ching) and geomancy (Feng Shui). Wei Xin TV looks forward to attracting more viewers to be interested in understanding contemporary Chinese culture about the Book of Changes (I Ching) and geomancy (Feng Shui). Moreover, Wei Xin TV hopes their audience have a different philosophy of life to deal with problems. Due to its philosophy of religion, the operations of Wei Xin TV tend to combine the ideas by drawing forth. For making communicate sharing, idea spreading, and high quality programs, a good strategy is needed. This study utilizes the semi-structure interview to discuss the communication strategy and gives suggestions. According to analizing the interviews, there are some suggestions. First, Wei Xin TV should develop a new program presentation. Second, Wei Xin TV can establish complete program evaluations and feedback mechanisms. Third, Wei Xin TV can practice to spread religion.