從興農牛隊轉賣事件探討臺灣職業棒球運動未來的發展

Exploring the Future Development of Taiwan Professional Baseball from the Reselling Event of Sinon Bulls Baseball Team

蔡瑞芳(Jui-Fang Tsai)

《嶺東體育暨休閒學刊》 11期 (2013/06) Pp. 49-62

摘要

在臺灣，隨著國內經濟的穩定成長，使得社會大眾對於休閒生活日益重視，運動休閒是人們從事休閒娛樂活動的重要選擇之一；觀賞職業棒球運動是一種老少皆宜的休閒活動，透過觀賞職棒的精采比賽來促進社會上的棒球運動風行、進而帶動了整個運動產業的全面成長、更進一步增加國家的經濟收益。2002年10月22日，興農集團以新聞稿表示：「近年來職棒產業受外部總體經濟不佳影響，產生經營之無力感。因此球團向董事會提出尋求由其他企業接手之議題，將球隊回歸社會，讓熱心及有能力之企業來經營」，這無疑對景氣低迷的中華職棒又投下一顆震撼彈！所幸，在2012年12月17日由義聯集團買下興農牛隊並完成簽約，讓原本中華職棒所面臨的唇亡齒寒危機，獲得了解套。職棒運動在國內走下坡，球團虧損累累導致興農牛隊退出，差點使例行賽難以為繼；本研究藉由此次興農牛隊轉賣事件的發生，來探討臺灣整體棒球運動的發展趨勢，回顧臺灣棒球運動的整體發展，進而提出檢討與改進的方針，希望臺灣的棒球運動能有一番新的風貌，並在國際上繼續發光發熱。

關鍵字

中華職棒 ； 興農牛 ； 職業棒球

並列摘要

In Taiwan, with the steady growth of the domestic economy, making the community life of growing importance for leisure, sports and leisure activities that people engage in recreational important choice; watch professional baseball is a kind of leisure activities for all ages, through the ornamental post stick brilliant game to promote social popularity of baseball in order to stimulate the overall growth of the entire sports industry, and further increase the country's economic gains. October 22, 2002, Sinon Group press release said: ”In recent years, baseball industry by the external macro-economic impact of poor, resulting in operating powerlessness. Therefore propose to the Board of pellets from other companies seeking to take over the question, will the team to return to society, so enthusiastic and have the ability to run the business, ”which is no doubt the doldrums of the Chinese Professional Baseball League and drops a bomb! Fortunately, at December 17, 2012 by the United Group bought the Sinon Bulls team and complete the contract, so that the original Chinese Professional Baseball interdependent facing crisis gained some sort of relief. Professional baseball in the domestic downturn, pellets countless losses resulting Sinon Bulls exit the regular season almost unsustainable; This study is the Sinon Bulls resale events to explore Taiwan's overall baseball trends, review the overall development of baseball in Taiwan, then put forward the policy review and improvement, hope that Taiwan's baseball exercise can have a new style, and in the international community to continue to shine.

並列關鍵字

Chinese Professional Baseball League ； Sinon Bulls ； professional baseball